Playa del Carmen
An old fishermen's' village known as Xaman Há in the Maya language, Playa, as it is called by its inhabitants and visitors, provides everything one could wish for in a Caribbean location: luxury hotels with all the amenities that international travelers require, as well as smaller personalized establishments, numerous bars, shopping centers, restaurants serving traditional and international cuisine, cultural and recreational centers, water sports and golf. La Quinta Avenida (Fifth Avenue), the main pedestrian walkway provides an abundance of dining and fun options, making it a favorite spot for meeting, after you've enjoyed the beach and jungle trips, with a nightlife that goes on until dawn. This is the main street that runs parallel to the ocean. It's around 500 meters from the water. In between the water and 5th are hotels, Bed & Breakfasts, Inns, Rentals, Timeshares, and restaurants. Playa del Carmen is considered the heart of the Riviera Maya
Along 5th Avenue you will find numerous stores selling interesting items as well as restaurants and hotels. There are clothing stores selling the latest trends from Europe as well as Cuban Cigar and Rum stores. It is a vibrant atmosphere reminiscent of a carnival.
There are lots of Europeans in Playa, mostly from Germany, Switzerland and Italy. Also many Americans live in Playa. The strong foriegn influence has created a unique vagabond traveler ambiance. Numerous outrageously delicious restaurants provide sustenance and several foreign-owned hotels raise the standards of service to exacting levels.